{
  "active_sale": true,
  "holiday": "Father's Day",
  "discount_percent": 30,
  "code_required": false,
  "how_to_redeem": "30% off applies automatically at checkout — no code needed.",
  "applies_to": "Everything sitewide.",
  "start_et": "2026-06-17T00:00",
  "end_et": "2026-06-22T03:00",
  "start_utc": "2026-06-17T04:00:00Z",
  "end_utc": "2026-06-22T07:00:00Z",
  "live_rule": "Sale is live only when current UTC time is within [start_utc, end_utc).",
  "cta_url": "https://stevesgoods.com/",
  "banner_message": "Father's Day Sale — 30% off everything, automatic at checkout.",
  "customer_blurb": "Yes! Our Father's Day sale is on — 30% off everything, applied automatically at checkout (no code). It runs through 2026-06-22 03:00 ET."
}